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Changes to LinkedIn Public Profiles

Linkedin seem to be making changes to the Public Profiles. Premium profiles have just been released, however, it seems that for many profiles (free and paid-for) there is now a new format being rolled out. This has implications for Recruiters who use Google x-ray search to find profiles as the information and format is changing.

The new format for LinkedIn public profiles is more than just stylistic changes. It now contains different information to the old format and is laid out differently with different labels. For example, with the old format, the past employment details followed the word Past. With the new format, the keyword has changed to Present.

It seems that this new format is being rolled out for the Premium profiles but also many other free profiles. I found this a few weeks ago and strangely, some of the changed profiles I found then are now back to the old format.

I have not found any examples of Google caching the new format, however. For many LinkedIn profiles, old and new, Google does not provide a link to its cached page, ie. the page that Google actually indexes. In circumstances where Google does links to this cache, it appears that it is the old format that is available. I have seen this for both old and new style formats. Although, given the short time this new format has been around, it may simply be due to Google having an old index of the page.

If anyone can explain more about what is happening here, I’d be interested to know more. If your public profile has changed, did you do anything to make this happen?

Posted in Social Recruiting